Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional costs, it can result in higher precision and even more trusted information
Pixel monitoring makes use of an item of code to sign up conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The typical approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across channels.
On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This flexibility provides online marketers more possession over the data they send out, and makes it simpler to follow different information legislations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more educated advertising choices.
Standard pixel monitoring relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by ad blockers, which can cause data collection disturbances and incorrect outcomes. Server-side monitoring enables businesses to bypass these restrictions and offer accurate, regular data that is less at risk marketing ROI tracking to interference.
This type of monitoring also enables organizations to track conversions that occur beyond the website, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is more trustworthy for services seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking makes it possible for companies to adjust information payloads before it gets to 3rd party endpoints, enhancing protection and privacy. This is specifically vital as different web browsers and platforms progressively transform exactly how they take care of cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will certainly not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and continue to track conversions that happened beyond your web site.
In addition, server-side tracking enables you to capture customer information straight on your own servers. This gets rid of reliance on 3rd parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your website's server what occasions to videotape. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative method that makes use of a tiny item of code on your website to gather information from customers.
4. Much easier to apply
Server-side monitoring is a data collection procedure that happens on the website's very own web server, bypassing internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the range of data management and gives organizations more control over transmission, making it typically extra reputable. Because of this, it's less susceptible to data difficulties brought on by things like a busted connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This enables you to have more precise information and helps make certain compliance with personal privacy regulations such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by web browsers and ad blockers.